Why red?

My Enie bag from Whyred has the perfect work size. It carries my computer, note book, wallet, phone, camera, makeup and everything else that “lives” in a handbag. And the colour – green is my new black!

Enie bag from Whyred

Talking about Whyred, do you know the story behind the brand´s name? The grandfather of chief designer Roland Hjort was the celebrated painter Sven Erixon. He was known to use a rich palette of colours in his paintings, so when asked in an interview once to tell his favourite colour, he randomly answered “Red”. “Why red?”, the interviewer replied. Sven then dryly answered: “Well, blue then”.


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